FIFTY HOUSE SOHO HOTEL
A new ambiance unfolds within a heritage building in the Porta Nuova district: a design defined by classic forms reinterpreted with a contemporary edge. Vibrant velvets upholster the seating, while provocative art pieces engage with the surroundings. An expansive library wraps around the lobby walls, anchoring the room’s character. From the entrance vestibule, the brass bar and its striking mirrored display are visible in the background—a space open to the city as well as hotel guests. The project is distinguished by a sophisticated, international design language that honors heritage through a modern lens.